General Insurance Marketing Manager – Birmingham – Circa £55,000 p/a

Oakley Recruitment is working in partnership with an expanding organisation based in Birmingham. This is an excellent opportunity to join the General Insurance area of the business as a Growth Marketing Manager on a full-time permanent basis

Culture and Environment

Our client’s culture is vibrant and driven. Following a recent restructure, they are entering an exciting period of growth—making this a fantastic opportunity to join a dynamic and collaborative team on a shared journey of success.

The work environment is hybrid, offering flexibility to balance office and home working. When in the office, you’ll be based in an iconic, professional, and inviting corporate space that reflects the company’s high standards and progressive outlook.

Personality

Our client is seeking an entrepreneurial individual who has willing to test new ideas in a fast-paced environment in the pursuit of growth. You will be developing and executing marketing strategies that drive lead generation and revenue growth for the specific division.

If you are analytically minded, proactive and have a test-and-learn approach with a growth hacking mindset this could be the role for you.

Reward

• 28 days annual leave (plus 1 additional “culture day” & bank holidays) – increases to 30 days with 5 years’ service

• Hybrid working – 1-2 days a week in the office once trained

• 35 hours per week – Monday – Friday – 9.00am – 5.00pm

• Free secure underground Birmingham city centre parking (available on weekends for personal use)

• Annual bonus up to 10%

• Pension contributions matched (+ 2%) up to 10%

• Cashback and discounts on major brands in retail, leisure, health, and wellbeing

• Enhanced maternity & paternity pay

• 2 volunteering days per year

• Car Scheme available through salary sacrifice

• Life assurance 4 times salary

• Buy up to 5 extra days annual leave per year and sell up to 3 days per year

Job Role:

• Developing and executing a marketing plan to deliver growth in the specific division that aligns with business objectives and revenue goals

• Identifying and testing new customer acquisition channels, including digital marketing, partnerships, referrals, and organic growth tactics

• Optimising customer journey and conversion funnels to improve performance

• Working closely with product, sales, and marketing teams

• Responsible for delivery of all activity in the marketing plan to deliver against agreed targets for the direct division

• Leading and managing media planning, campaign management and optimisation of paid marketing campaigns across channels such as social media, search and email

• Working with the CRM team to deliver customer journeys for existing customers

• Supporting the Head of Growth Marketing to optimise performance

• Working with SEO manager to agree the search engine optimisation roadmap for division

• Conducting keyword research to guide content teams, optimise website content, landing pages and paid search copy

• Working with and brief agencies/internal teams to deliver high performing content

• Using data and analytics to track key growth metrics, identify trends, and inform decision-making

• Designing and running A/B tests, experiments, and optimisation initiatives to improve marketing and sales performance

• Developing actionable insights to refine growth strategies

• Collaborating with the business unit to develop the marketing plan

• Partnering with product, sales, and marketing teams to execute growth initiatives

• Working with creative design studio to develop high-performing campaigns and assets

• Presenting growth plans, performance reports, and recommendations to senior leadership

Skills and experience:

• Experience of working in General Insurance or Financial Services in a Marketing Manager role

• Experience in a growth, digital marketing, or campaign management role

• Strong lead generation and conversion experience

• Proven track record of developing and scaling customer acquisition strategies

• Experience in data analysis, A/B testing, and performance marketing

• Strong analytical mindset with experience using Google Analytics, CRM tools, and marketing automation platforms

• Hands-on experience with SEO, PPC, social media, and content marketing

• Excellent communication and collaboration skills to work across departments

Click here to apply

Please Note: We do not contact or write to unsuccessful candidates. If we have not contacted you within 48 hours of your application, you should presume that your application was unsuccessful. By applying for this vacancy, you are permitting for Oakley Recruitment to contact you and retain your details. In compliance with the regulations (April 2004) in place under the Employment Agencies Act, Oakley Recruitment will require proof of identification. A copy of your passport, birth certificate and NI number will be required, as part of your interview process.